The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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A very important series begins on the list today, concerned with the subject of al-Jannah and an-Naar - the Paradise and the Hell-Fire. One of these two will be the end destination; moreover the eternal abode, for each and every one of us. Therefore it is crucial for us to reflect on what Allah has prepared for mankind - for those who are obedient and recognise His favours, and for those who reject His sins and rebel against Him.
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.islamweb.net - Islam Web Website
Source: http://www.islamhouse.com/p/341104
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All of us interact with people to some degree or another. The Dawah Training Program by Dr. Bilal Philips gives us the tools we need to turn our interactions into fruitful opportunities for Dawah. Starting from the legal ruling of Dawah and taking us through various Dawah techniques, Dr. Bilal Philips presents a comprehensive course enlightening the listener to the appropriate means and methodology of presenting the beautiful religion of Islam to people from various backgrounds.
Author: Abu Ameenah Bilal Philips
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/339167
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The Islamic definition of Bid’ah: Imaam Ash-Shaafi’i, may Allah have mercy upon him, said: “A Bid’ah is anything that has no basis in the Qur’aan, Sunnah or sayings of any of the companions.” Ibn Al-Jawzi, may Allah have mercy upon him, said: “A Bid’ah is any form of worship that did not exist (at the time of the Prophet sallallaahu ‘alayhi wa sallam and his companions) then later it was innovated.” Ibn Rajab, may Allah have mercy upon him, said: “A Bid’ah is any form of worship which has no basis in the Sharee’ah which would warrant its legislation.”
Author: Ibn Rajab Al-Hanbali
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/339173
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Introduction to history of polytheism and monotheism: Allah (glory be to him) created all people as Muslims and monotheists but devils came to them and changed and distorted their religion. Allah said in a qudsi hadith, “I created all my slaves as haneefs (monotheists), but the devils came to them, made them deviate from their religion, forbade them that which I had permitted to them, and commanded them to join partners with me for which I has given no authority.” As soon as people commit a type of polytheism, Allah sends his prophets to call them to the suitable type of monotheism.
Author: Ameen Al-Ansaari
Publisher: A website Knowing Allah : http://knowingallah.com
Source: http://www.islamhouse.com/p/370996
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An incisive, thoroughly research and above all informative discourse on the subject of Prophet Muhammad in Torah and Bible.
Reveiwers: Muhammad AbdulRaoof
Publisher: Daar Al-Watan - A website Islamic Library www.islamicbook.ws
Source: http://www.islamhouse.com/p/330824
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